How To Make More Effective Decisions Than 97% Of The Population

People in a crowd raising their arms when asked if they want to make effective decisions
Photo by Nicholas Green on Unsplash

An effective decision is a decision with a happy ending-or is it?

The problem is most can’t-or won’t separate a decision from an outcome. It leaves them to judge the effectiveness of their choice on what happens after the decision. A great outcome must mean it was a…



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Darren Matthews

Darren Matthews


I’m utterly curious about decision-making | Sharing lessons learned from the thousands of decisions I’ve studied and made | Founder