Unfortunately, I think the subscription/retention issue probably runs deeper than just traffic conversion and quality content. $5/mth is kind of a big ask in a world where information is mostly free nowadays (albeit crappy). P…
It is an interesting thought, but I don't think it does. One of the issues is that Medium is stuck between a rock and a hard place. The volume of new content being posted every day has powerful benefits in the world of Google. The more frequently a website is updated with unique content, the more relevant it is seen to Google’s algorithm.
This matters as it draws high levels of traffic to the site. So in many respects, Medium needs a lot of writers. Of course, there is a but. Quality converts readers into subscribers, and this is the problem that Medium has got. It somehow has to balance quantity with quality.
Curation has helped filter that quantity but it can only achieve so much. And of course, everyone thinks they can write, don’t they. The Medium owned publications are there to add another level of filtration to that curation.
Of course, this is the elephant in the room. They are having to look outside of the current writer's pool on Medium because of the weakness in quality. There are many writers on Medium who don’t like that for obvious reasons. It is hard to accept that some of us aren’t good enough. The bottom line is quality.
So Medium finds itself treading a fine line, paying out enough through the MPP to keep the glut of content flowing, but at the same time searching for the quality they need to convert readers. I’m sure we will see further changes as this process becomes more refined.
Thank you for your reply.