Less is More
It’s not what you do, it’s what you don’t do that matters.
2 min readOct 13, 2021
Steve Jobs once said: “Deciding what not to do is as important as deciding what to do.”
It is this razor-sharp focus that Steve used to save Apple when he became interim CEO in 1997. The insight comes from one of the most interesting chapters in Walter Isaacson’s biography. It features the product line review.
