No One Fools Us Like Us

Photo by Trevin Rudy on Unsplash

When it comes to deciding, we are often our own worst enemies.

Awareness brings us little protection. The most rigorous process falls apart when urgency or emotion presents itself. Intuition becomes the boss.

Confirmation bias finds itself rewarded too.



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Darren Matthews

Darren Matthews


I’m utterly curious about decision-making | Sharing lessons learned from the thousands of decisions I’ve studied and made | Founder