Why Being Grey Means You’re Not Being Stupid

You don’t need to stand out to make progress

Darren Matthews
4 min readNov 7, 2023
Photo by JC Dela Cuesta on Unsplash

What is it about being grey?

I mean pretty much every decision you make is to deliver an outcome you see as certain.

Our choices become binary by definition. It’s either yes or no, or black or white.

But, there is a problem here.

Our world doesn’t work like that. Entropy — the name we give uncertainty, randomness, and disorder will influence our lives.

So making black or white decisions seems foolish. Hell, some might even say it’s reckless to be so bold when the future is so uncertain.

Our challenge is we want to be certain.

Nothing brings us more comfort than knowing what lies ahead.

So, how do we overcome this?

The answer comes from doing the opposite.

We need to invert.

Inversion is a mental model that enables us to escape the limits of binary decision-making. But inversion doesn’t just work with decision-making, it works everywhere.

Looking for the opposite — inverting a problem — brings new perspectives. It allows us to see non-obvious solutions traditional thinking prevents us from…

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Darren Matthews

Following my curiosity — which is decision-making — and sharing what I learn along the way