Most decision-making advice falls into one of three buckets. It’s either too slow to use, too abstract to apply, or too obvious to bother with.

I write about the stuff that isn't.

I've been obsessed with how people — especially leaders — make decisions since long before I started publishing here in 2018. Not the tidy textbook version. The real thing: messy, biased, pressured, and surprisingly predictable once you know what to look for.

Hundreds of articles later, readers in Forge, The Startup, Better Marketing, and Mind Café found sharper thinking in my writing.

Every article I write digs into the psychology, the frameworks, and the quiet traps that shape every decision you make.

New articles land weekly.

Hit follow if you want sharper thinking in your feed.